How Many Cryptocurrencies Have Failed? The Brutal Truth

Over 11.6 million cryptocurrency projects died in 2025 alone. That’s not a typo. The number represents the largest mass extinction event in crypto history, eclipsing all previous years combined. Before you panic about your portfolio, understand what these numbers actually mean and which projects are genuinely at risk.

The Numbers That Tell the Real Story

The crypto graveyard grew exponentially in 2025. Those 11.6 million failures account for 86.3% of all project closures recorded between 2021 and 2025. To put this in perspective, 2024 saw nearly 1.4 million projects fail, which seemed catastrophic at the time. It represented just 10.3% of the five-year total.

The progression tells a clear story. From 2021 through 2023, failures stayed in the low six digits. Combined, those three years contributed only 3.4% of total failures. Then 2024 hit with its memecoin mania, driven largely by platforms like pump.fun that made token creation absurdly simple. Anyone with basic technical skills could launch a token in minutes.

But 2025 was different. The fourth quarter alone witnessed 7.7 million token collapses, representing 34.9% of all recorded project failures in crypto history. These weren’t just numbers on a spreadsheet. Real money evaporated. Real people lost savings. Real communities disbanded overnight.

Here’s what most articles miss: the vast majority of these failures were worthless from conception. Pump.fun and similar platforms turned token creation into a casino game. Most projects launched with zero intention of building anything real. They existed for hours or days, pumped by coordinated groups, then abandoned. Calling them “projects” dignifies what were essentially elaborate lottery tickets.

The data from CoinGecko shows that 53.2% of all cryptocurrencies ever listed on GeckoTerminal have failed. That’s a coin flip. More than half of everything ever created is now dead.

Why 2025 Was a Massacre

October 10, 2025 marked crypto’s darkest day. A liquidation cascade wiped out $19 billion in leveraged positions within 24 hours. This wasn’t a normal market correction. It was the largest single-day deleveraging event in crypto history.

The cascade worked like dominoes. Overleveraged traders got margin called. Their forced liquidations triggered more liquidations. DeFi protocols with interconnected lending markets saw contagion spread instantly. Memecoins with thin liquidity collapsed first, then the panic spread to mid-cap altcoins, and finally even established projects felt the pressure.

The memecoin sector, already fragile, imploded. These tokens had no fundamental value, no revenue, no utility beyond speculation. When confidence broke, there was nothing to catch the fall. Projects that claimed millions in market cap one day traded for effectively zero the next.

The October cascade wasn’t an isolated event. It was a reckoning. Years of easy money, reckless leverage, and irrational exuberance caught up to the market simultaneously. The cleanup lasted through year’s end, with Q4 accounting for that staggering 7.7 million token death count.

Historical Context: Pre-2024 Was a Different Game

Zoom out and the landscape looks completely different. Between 2013 and 2020, roughly 2,500 cryptocurrencies failed. Not 2.5 million. Not 250,000. Just 2,500.

The failure rate was actually higher in percentage terms. In 2013, 66% of launched coins died. In 2014, that climbed to 77%. By 2016, it was 61%. These weren’t better times, they were just smaller. Fewer projects launched, meaning fewer could fail.

Early crypto was selective by necessity. Launching a blockchain required technical competence, capital, and community building. You couldn’t copy-paste a token in three clicks. The barrier to entry filtered out most low-effort scams before they reached markets.

The 2017 ICO boom changed that dynamic. Ethereum’s ERC-20 standard made token creation accessible, but it still required some technical understanding and marketing effort. Projects launched whitepapers, held public sales, made promises. Many failed, but at least they tried to appear legitimate.

2024 and 2025 obliterated even those minimal standards. Token creation became fully democratized, which sounds noble until you realize it also democratized scamming. Anyone could launch. Anyone did launch. The result was millions of tokens with zero value proposition beyond “number go up.”

Before 2024, saying “2,500 cryptos have failed” meant something. Those were projects people knew about, invested in, believed in. Now we’re talking about millions of anonymous rugpulls that most people never heard of. The scale changed, but so did the meaning.

What “Failed” Actually Means

Not all dead coins die the same way. The differences matter if you’re trying to avoid becoming a casualty.

The Three Types of Dead Coins

Abandoned projects form the majority. These tokens launched with genuine intentions, possibly even delivered a working product, then faded into obscurity. No trading volume for 30+ days. GitHub repositories gathering digital dust. Discord servers filled with spam bots and tumbleweeds. Founders moved on to new ventures or disappeared entirely.

These deaths are slow. You can see them coming if you’re paying attention. Trading volume declines gradually. Price bleeds out over months. Community members post less frequently, then not at all. The project doesn’t explode dramatically, it just stops mattering.

Historically, abandoned coins represent 66.5% of all failures. They’re not malicious, just unsuccessful. The team ran out of money, lost motivation, couldn’t compete, or realized their idea wasn’t viable. It happens in every industry. Most startups fail. Crypto is no exception.

Scams and rug pulls are different animals. These projects were fraudulent from inception. OneCoin simulated an entire blockchain that never existed. BitConnect promised impossible returns through a lending platform that was just reshuffling investor money. These weren’t failures, they were crimes dressed up as innovation.

The rug pull became crypto’s signature scam. Launch a token, build hype, let early buyers pump the price, then drain the liquidity pool and disappear. With enough sophistication, scammers can make millions in days. Platforms like pump.fun made this easier by removing technical barriers.

Distinguishing scams from legitimate failures isn’t always straightforward in the moment. That’s why they work. OneCoin fooled intelligent people for years. BitConnect had passionate defenders even as it collapsed. The signs are usually there, but psychology blinds investors who want to believe.

Legitimate failures deserve mention because they teach valuable lessons. The DAO had revolutionary ambitions for decentralized governance. The technical flaw that led to its $60 million hack wasn’t malicious, it was a coding mistake. The project died, but it spawned Ethereum Classic and shaped how smart contracts are audited today.

Terra/LUNA thought it solved the algorithmic stablecoin problem. It didn’t. The death spiral wiped out $60 billion and destroyed lives. But the team wasn’t running a scam, they built something ambitious that had a fatal design flaw. These failures hurt, but they advance the industry by showing what doesn’t work.

Dead vs Zombie Coins

Some projects technically exist but are functionally dead. Terra Classic exemplifies this liminal state. It still trades on exchanges. It still has holders. Some people still believe it can recover. But the original vision died in May 2022. What remains is a zombie, shambling forward on inertia and denial.

Zombie coins trap investors in psychological limbo. Selling means accepting the loss. Holding means clinging to hope that fundamentals no longer support. Price occasionally pumps on nostalgia or coordinated manipulation, reinforcing the delusion that recovery is possible.

These projects clutter exchange listings and distort market data. They show green candles sometimes, suggesting life, but underneath there’s no development, no partnerships, no real activity beyond speculation on corpse twitches.

The difference between a truly dead coin and a zombie is mostly psychological. Both have effectively failed. One just hasn’t been officially buried yet.

The Most Spectacular Failures in Crypto History

Crypto’s biggest disasters offer lessons beyond their immediate carnage.

OneCoin: The $4 Billion Lie

OneCoin wasn’t cryptocurrency. It was theater. The company simulated blockchain transactions through database entries. No actual mining occurred. No decentralized network existed. Users “bought” coins that were just numbers in a centralized database controlled by the founders.

The scam pulled in nearly $4 billion between 2014 and its eventual shutdown. Investors exchanged euros for OneCoin through a platform the creators controlled. Price moved however the scammers wanted. Withdrawals happened when they allowed it.

OneCoin never appeared on legitimate exchanges because exchanges would have immediately identified it as fake. The entire operation relied on keeping investors inside the walled garden where reality could be manipulated.

Law enforcement eventually shut it down. Key figures went to prison. But billions vanished, much of it unrecoverable. Victims included people who mortgaged homes, withdrew retirement savings, borrowed from family. The human cost extended far beyond the dollar amount.

BitConnect: When High Yields Mean High Risk

BitConnect actually was a cryptocurrency, which made it more dangerous than OneCoin. It had a blockchain, traded on exchanges, and appeared legitimate on the surface. The scam was what happened next.

The platform promised astronomical returns through a “lending program” that supposedly generated profits through trading bots and volatility software. Users locked up BTC, received BCC tokens, and got paid guaranteed daily returns. The numbers didn’t make sense, but greed overrode skepticism.

BCC climbed from $0.17 after its ICO to an all-time high of $463 in December 2017. It cracked the top 20 cryptocurrencies by market cap. YouTube influencers promoted it relentlessly. The community was fanatic.

Then regulators started asking questions. The Texas State Securities Board issued a cease and desist in January 2018, calling it a Ponzi scheme. Two weeks later, BitConnect shut down. The price plummeted to zero in days.

The collapse wiped out billions. Promoters faced lawsuits and criminal charges. But most victims never recovered their money. The tokens they held became worthless instantly. The BTC they locked up was gone.

Terra/LUNA: $60 Billion Gone in Days

Terra seemed different. It wasn’t a scam, it was an ambitious attempt to create an algorithmic stablecoin backed by a sister token rather than dollar reserves. Do Kwon, the founder, was brilliant and arrogant in equal measure. The ecosystem grew to become a top 10 crypto project.

The mechanic was elegant in theory: UST stablecoin maintained its peg through an arbitrage relationship with LUNA. If UST dropped below $1, traders could burn it for $1 worth of LUNA, profiting from the difference and reducing UST supply. If UST rose above $1, they could mint new UST by burning LUNA.

This worked perfectly in bull markets when LUNA price was rising and demand for UST was strong. It created a death spiral when confidence broke.

May 2022 saw UST lose its peg. Traders began burning UST for LUNA, massively increasing LUNA supply. LUNA price collapsed. As LUNA fell, burning UST generated more and more LUNA tokens, accelerating the crash. Within days, both tokens were effectively worthless.

$60 billion in market cap evaporated. Entire DeFi protocols built on Terra collapsed. Retail investors lost life savings. The contagion spread through interconnected lending markets and triggered broader crypto market panic.

Terra Classic still trades today, technically. But it’s a zombie, kept alive by stubborn holders and occasionally manipulated by pump groups. The original vision died permanently.

FTX Token: Centralization’s Fatal Flaw

FTX Token embodied everything wrong with centralized crypto solutions. Built by Sam Bankman-Fried’s exchange empire, FTT provided trading fee discounts and other platform benefits. It climbed to billions in market cap on the success of FTX exchange.

Behind the scenes, FTX and sister company Alameda Research were using customer deposits as collateral for risky bets. FTT token itself served as collateral, creating a circular dependency where the company’s solvency relied on the token’s value, which relied on the company’s perceived stability.

November 2022 saw leaked documents reveal Alameda’s balance sheet was heavily weighted with FTT. Binance CEO Changpeng Zhao announced his exchange would sell its FTT holdings. The market panicked. Customers rushed to withdraw funds. FTX didn’t have the liquidity to cover withdrawals because the money was gone.

FTX filed for bankruptcy within days. FTT collapsed from over $20 to under $2. Billions in customer funds vanished. SBF was arrested and eventually convicted of fraud.

The cascading impact hit the entire crypto ecosystem. Lending protocols with FTX exposure froze. Projects that held treasuries on FTX lost everything. The contagion reminded everyone that centralization creates single points of failure, no matter how trusted the entity appears.

Why Do Cryptocurrencies Fail?

Understanding failure mechanisms helps identify warning signs before you invest.

Technical Failures

Code is law in crypto, until the code breaks. Smart contract bugs have drained billions. The DAO hack exploited a reentrancy vulnerability that developers didn’t anticipate. The attacker didn’t break any rules within the code’s logic, they just used the code in ways the creators didn’t intend.

Consensus mechanism flaws can kill networks. Proof-of-work chains face 51% attacks if hashrate becomes too concentrated. Proof-of-stake systems can centralize around large validators. Novel consensus designs often sound great in whitepapers but reveal fatal weaknesses under real-world conditions.

Scalability issues destroyed promising projects. Blockchains that couldn’t handle transaction volume became unusable. Gas fees spiked, confirmation times stretched to hours, and users abandoned ship for faster alternatives.

These failures aren’t always fixable. Sometimes the core architecture is fundamentally flawed. Teams can patch and upgrade, but if the foundation is broken, the entire structure eventually collapses.

Economic Design Flaws

Tokenomics is voodoo masquerading as economics. Most projects get it catastrophically wrong. Inflationary spirals destroy value when emission rates exceed demand. Deflationary mechanisms backfire when users hoard rather than use the token.

Utility matters. Tokens that don’t do anything beyond “investment” have no fundamental value. When speculation ends, price reflects reality: zero. Thousands of projects launched with promises of future utility that never materialized.

Governance tokens gave power to holders who didn’t understand what they were governing. Voting rates stayed below 5% for most DAOs. Whales accumulated enough tokens to control decisions. The promised decentralization turned into plutocracy.

Reward structures incentivized short-term extraction over long-term value creation. Yield farming attracted mercenary capital that dumped tokens immediately. Ponzi-style staking where new deposits paid old withdrawals inevitably collapsed.

Team and Execution Problems

Great ideas die in the hands of incompetent teams. Inexperienced developers write buggy code. Poor project management misses deadlines and burns through capital. Communication failures alienate the community.

Anonymous teams present obvious risks, but even doxxed teams fail spectacularly. Founders quit and move to new projects. Co-founder disputes tear teams apart. Key technical talent leaves for better opportunities.

Inability to adapt kills projects in fast-moving markets. Teams that rigidly stick to roadmaps despite changing conditions become irrelevant. Others pivot so frequently that they lose all sense of identity and purpose.

The 2017 ICO boom showed that raising millions doesn’t guarantee success. Many teams had never built anything before. They didn’t know how to hire, manage budgets, or execute on technical challenges. The money just bought them time to fail more expensively.

Market and Timing

Perfect execution with wrong timing still ends in failure. Projects that launched during bear markets couldn’t generate attention or capital. Crypto winters killed hundreds of legitimate projects that might have survived in better conditions.

Competition matters. Better alternatives emerge constantly. First-mover advantage exists, but being first and bad loses to being later and better. Thousands of “Ethereum killers” died because Ethereum’s network effects were insurmountable.

Market narratives shift unpredictably. NFT projects thrived in 2021, most are dead now. DeFi dominated 2020, then faced regulatory pressure. Gaming tokens pumped on metaverse hype, then reality hit. Riding the right narrative is partly luck.

Liquidity crunches during market crashes exposed projects with poor treasury management. Teams that spent recklessly during bull markets had no runway to survive downturns. Once the burn rate exceeded remaining capital, death became inevitable.

Regulatory Pressure

Governments killed projects overnight. China’s mining ban in 2021 destroyed entire ecosystems. SEC enforcement actions shut down ICOs and exchanges. European privacy regulations made certain business models illegal.

Compliance costs crushed smaller projects. Legal fees, licensing requirements, and operational overhead to meet regulations exceeded what many teams could afford. Operating legally became more expensive than the projects could sustain.

Regulatory uncertainty paralyzed development. Teams couldn’t build products without knowing if they’d be legal next year. Exchanges delisted tokens facing regulatory scrutiny. Banking partners severed relationships to avoid association.

Some projects tried to skirt regulations through decentralization theater while remaining effectively centralized. When regulators called their bluff, the projects had to shut down or face legal consequences they couldn’t survive.

Will Your Crypto Fail? Risk Assessment Framework

You can’t eliminate risk, but you can avoid obvious disasters.

Red Flags That Scream Danger

Anonymous teams with no reputation or verifiable history should raise immediate skepticism. Legitimate builders stake their reputation. People hiding behind pseudonyms might have good reasons, or they might plan to disappear with your money.

No working product means you’re investing in promises. Vaporware has a terrible track record. If the token launched before anything functional existed, you’re gambling that the team can deliver. Most can’t.

Guaranteed returns don’t exist in legitimate crypto. If someone promises specific yields or protection from downside, they’re either lying or running a Ponzi scheme. Markets are volatile. No one can guarantee profits.

Celebrity endorsements as the primary marketing strategy signal desperation or scam. Kim Kardashian promoting a token doesn’t make it valuable. Influencers get paid to shill. Their involvement means nothing about quality.

Copy-paste whitepapers stolen from other projects show zero original thinking. Teams that can’t write their own documentation certainly can’t build innovative technology. This laziness extends to the entire project.

No real use case beyond “to the moon” means the token exists purely for speculation. When the speculation ends, there’s nothing left. Utility doesn’t guarantee success, but its absence guarantees eventual failure.

Warning Signs in Established Projects

GitHub activity reveals truth. Declining commits, abandoned repositories, and long gaps between updates signal dying development. Healthy projects show consistent work. Dead projects show nothing.

Shrinking communities precede price collapse. When Discord activity drops, Reddit posts get ignored, and Twitter engagement falls, users are leaving. They see problems before the market does.

Team members departing, especially technical leadership or founders, suggests serious issues. People don’t leave successful projects at crucial moments unless something is fundamentally wrong.

Exchange delistings destroy liquidity. Major platforms delist for specific reasons: regulatory concerns, low volume, or fraud suspicion. Once Binance or Coinbase removes a token, the path forward is grim.

Volume drying up makes price meaningless. A token showing $10 price but only $1,000 daily volume can’t be sold in size without crashing. This illiquid death trap catches investors off guard.

Desperate pivots signal recognition that the original vision failed. Teams announce complete strategic shifts, rebrands, or new “revolutionary” features. Usually this is rearranging deck chairs on the Titanic.

What Separates Survivors from Dead Coins

Real utility keeps projects alive through bear markets. Products people actually use create organic demand. Ethereum survived because developers kept building. Bitcoin survived because users kept transacting.

Active development proves ongoing commitment. Regular updates, improving technology, fixing bugs, and adding features show the team is still working. Multi-year commitment is required. Teams that treat crypto like a quick flip usually fail.

Strong communities provide resilience. Passionate users evangelize, contribute code, create content, and support each other through downturns. Mercenary holders jump ship at first sign of trouble.

Institutional backing offers resources and legitimacy. When established investors with reputations at stake provide funding, they’ve done due diligence. This doesn’t guarantee success but improves odds.

Regulatory compliance demonstrates long-term thinking. Projects working with regulators rather than fighting them position themselves to survive increasing government scrutiny. Legal operation becomes competitive advantage.

Ability to adapt separates winners from losers. Markets change constantly. Technology evolves. Competitors emerge. Projects that can pivot strategy while maintaining core mission survive disruption.

Bitcoin and Ethereum set the standard, but other projects demonstrate these qualities. The key is accumulation of multiple positive signals, not just one.

The Dotcom Parallel: Most Will Die, Some Will Thrive

The internet bubble offers the clearest historical comparison. Late 1990s saw thousands of companies launch with valuations in millions based purely on “.com” in their name. Most disappeared by 2002.

Pets.com became the poster child for irrational exuberance. The company burned through $300 million in capital selling pet supplies online at a loss. The business model never made sense. When capital markets closed during the crash, companies without paths to profitability died instantly.

But Amazon survived. Google launched during the crash and thrived. Microsoft weathered the storm. The technology was real, the infrastructure was being built, but most companies trying to capitalize on it were poorly conceived or executed.

Crypto shows the same pattern at 100x speed. The current market lists over 120 million tokens, but CoinMarketCap only tracks around 9,000 actively. That’s 99.9%+ irrelevance already baked in.

Value concentration is extreme. The top 100 cryptocurrencies hold over 90% of total market cap. The top 10 hold the vast majority of that 90%. Everything else is fighting for scraps in an impossibly crowded space.

Most projects in the long tail have market caps under $100,000. Some show millions in listed value but can’t be sold in any meaningful amount. The numbers are fake, maintained by wash trading and manipulation.

The survivors will be projects that solve real problems, build sustainable business models, navigate regulation successfully, and maintain development through multiple market cycles. That describes a tiny fraction of what exists today.

What Happens to Your Money When a Crypto Dies

Understanding the mechanics of collapse helps you act faster when warning signs appear.

The Slow Death vs The Instant Collapse

Gradual decline offers escape opportunities. Price bleeds over weeks or months. Volume decreases steadily. You can sell at a loss but you can sell. Many people don’t because they keep hoping for recovery.

This slow death is actually merciful compared to alternatives. You have time to research what’s going wrong, assess whether recovery is possible, and make rational decisions about cutting losses or holding.

Instant collapse traps everyone. Rug pulls happen in minutes. The liquidity pool gets drained, the price falls 99%, and by the time you realize what happened, selling is impossible. Your tokens are technically still yours, but they’re worthless.

Exchange hacks can freeze your funds permanently. If the platform holding your tokens gets hacked or goes bankrupt, you might lose access entirely. Mt. Gox creditors waited years for partial recovery. FTX victims are still in bankruptcy proceedings.

Catastrophic bugs sometimes allow exploits that drain token value or lock smart contracts. The DAO hack was supposed to have a 28-day window before stolen funds could move. That didn’t help much. The damage was done.

Exchange Delistings and Liquidity Death

Major exchange delisting is often a death sentence. When Binance removes a token, trading volume collapses. Most users only access crypto through major platforms. Losing that visibility means losing most potential buyers.

Smaller exchanges might still list the token, but liquidity there is meaningless. Order books are thin. Spreads are wide. Trying to sell any significant amount crashes the price further.

This creates a prisoner’s dilemma. Everyone holding the delisted token wants to sell. No one wants to buy. The race to exit pushes price toward zero. Early sellers get something. Late sellers get nothing.

Some tokens move to decentralized exchanges after delisting, but DEX liquidity is usually even worse. Without market makers providing depth, prices on DEXs become extremely volatile and unreliable.

The Psychological Trap

Sunk cost fallacy is crypto’s deadliest mental bug. You’ve already lost 70% of your investment. Selling now means accepting that loss as real. Holding means you can still hope for recovery. So you hold.

This logic is emotionally comforting and financially catastrophic. The 70% already lost is gone. The question is whether the remaining 30% will grow or shrink. Past losses don’t change future probabilities.

Crypto creates intense psychological attachment. Communities function like cults during bull runs. Everyone is family, everyone believes, doubters are attacked. This social pressure makes admitting failure painful.

Down 90%, some holders become defiant. They “diamond hands” through total collapse, wearing their losses as badges of honor. Online echo chambers reinforce this by celebrating commitment over rationality.

The question isn’t whether to cut losses, it’s when. Projects occasionally recover from deep drawdowns. Terra Classic pumps sometimes on pure speculation. But these are rare exceptions that investors use to justify holding dead coins.

How to Protect Yourself in a High-Failure Environment

Surviving crypto long-term requires treating it like the high-risk environment it actually is.

Portfolio diversification extends beyond just owning multiple cryptocurrencies. You need assets outside crypto entirely. Traditional investments provide stability when crypto markets implode. Holding 100% crypto means accepting total portfolio wipeout risk.

Within crypto, diversify across use cases, consensus mechanisms, and market caps. Don’t just own layer-1 blockchains or DeFi tokens. Mix established projects with calculated small-cap bets. But understand those small-cap bets might go to zero.

Position sizing should assume some holdings will fail completely. If you can’t afford to lose 100% of what you put into a token, you’re betting too much. This seems obvious, yet people mortgage houses to buy memecoins.

A useful framework: allocate most capital to established projects like BTC and ETH, moderate amounts to proven mid-caps, and only small percentages to high-risk new launches. Exact ratios depend on risk tolerance, but the principle holds.

Due diligence isn’t reading the whitepaper and checking the roadmap. It’s researching the team’s track record, analyzing the GitHub for actual development, understanding the tokenomics deeply, identifying the specific problem being solved, and assessing competitive positioning.

Ask hard questions. Who are the investors and why? What’s the unlock schedule for team tokens? How is the treasury managed? What’s the path to sustainability? Most projects can’t answer satisfactorily.

Regular portfolio reviews prevent negligence. Set calendar reminders monthly or quarterly to assess every holding. Is development active? Is the community growing? Does the original thesis still make sense? Rebalance accordingly.

This discipline prevents the passive drift into holding dead coins. Positions that made sense a year ago might be obsolete now. Markets evolve. Your portfolio should too.

Never invest more than you can afford to lose is clichéd for good reason. Crypto is fundamentally speculative. Even Bitcoin, the most established cryptocurrency, could theoretically fail. Anything is possible in a decade-old industry still finding its footing.

Money invested in crypto should be money you’re prepared to watch evaporate. If losing it would materially impact your quality of life, housing, or basic needs, you’re overexposed. Reduce position sizes until potential total loss is acceptable.

The difference between investing in Bitcoin versus gambling on new launches also matters. Bitcoin has 15 years of survival, trillion-dollar market cap, institutional acceptance, and clear regulatory path. New memecoins have none of that.

Both have legitimate places in a crypto portfolio with appropriate position sizing and expectations. But conflating their risk profiles leads to disaster.

2026 will see more failures as the market matures and regulations tighten. The space is consolidating around projects that solve real problems with competent teams and regulatory compliance. The rest will join the 11.6 million that died before them.

Your job as an investor is knowing the difference before you put money in, not after it evaporates. The numbers are brutal and getting worse. Act accordingly.

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